Rareform

"On average, an European uses 175 single-use plastic bags per year i.e. 2kg of plastic waste."

Surfrider foundation 2019

Lightweight plastic bags are often only used once, for a few minutes, whereas it takes between one and four centuries for them to degrade in the natural environment. Particularly harmful to the environment, they are relatively unnecessary items that could easily be replaced by long life alternatives.

This commissioned project challenges us to design an extremely simple product; the reusable tote bag.

We find out three ways to improve this product:

First is the material choice. We decided to use an 100% recycled and recyclable nylon. Sustainable, lightweight and extremely durable.

Secondly, to carry the bag on your shoulder and gain comfort while carrying heavy load the handle were enlarged and lengthened.

Finally, once the bag is rolled, the elastic loop on the branding tab nicely tights everything together removing the need for packaging.

2020